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A small Florida bank took a swipe at larger rival institutions and their newly announced fees Tuesday by offering to actually pay new customers who open checking accounts. Community Bank & Company, with 17 locations in the Tampa-St. Petersburg area, said that every new customer who opens a checking account with direct deposit will receive $5 per month for a year.
Florida bank will pay new customers $5 a month - MarketWatch
Seeded on Tue Oct 11, 2011 12:24 PM EDT
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"We needed to do something to help consumers who are under attack from behemoth national banks charging fees that just don't make sense," said Katie Pemble, Community's president, in announcing the offer. "People have a choice of where to bank and at Community Bank we thought paying people $5 per month rather than charging them $5 per month was a good way to set us apart."
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